KeyBank's EasyUp® Turns Everyday Spending into Meaningful Savings

Core Insights - KeyBank's EasyUp® tool empowers clients to save money through automatic transfers from debit card purchases, reflecting the bank's commitment to financial solutions [1][5] - Since its launch in August 2019, EasyUp has enabled clients to save over $182 million, with an average annual saving of $490 per user as of July 31, 2025 [1][2] Product Features - EasyUp allows clients to set automatic transfers of up to $5 from their checking to savings accounts with each debit card purchase, promoting consistent savings behavior [1][8] - The tool is integrated into KeyBank's online and mobile banking platforms, simplifying the process of saving without requiring significant changes in spending habits [2][8] - Clients can easily enroll in EasyUp and manage their settings, including adjusting transfer amounts and pausing or resuming the service at any time [8] Relationship Benefits - Clients using EasyUp can also benefit from KeyBank's relationship program by completing five or more qualifying transactions monthly, which includes debit card purchases [4] - This dual benefit of saving while spending enhances client engagement and loyalty to KeyBank [4][5] Company Overview - KeyCorp, the parent company of KeyBank, is celebrating its 200th anniversary in 2025 and operates with approximately $185 billion in assets as of June 30, 2025 [7] - KeyBank provides a wide range of financial services, including deposit, lending, and investment services, through a network of around 1,000 branches and 1,200 ATMs across 15 states [8]