从田间到餐桌：首衡集团如何重塑中国农产品流通体系

Core Viewpoint - Shouheng Group is advancing the modernization of China's agricultural product circulation system, focusing on ensuring basic livelihoods and urban safety while establishing a new agricultural product distribution pattern of "buy globally, sell nationally" [1][6]. Group 1: Market Operations - Shouheng Group operates the largest single agricultural product wholesale market in China, with over 8,700 merchants covering more than 400 categories, achieving a fruit and vegetable trading volume of 19.1 million tons and a transaction value of 141 billion yuan in 2024 [2][4]. - The market has a digital platform that tracks real-time data on incoming and outgoing vehicles, with nearly 40,000 tons of fruits and vegetables entering the market on a single day [2][3]. - The market experiences peak trading volumes around the Spring Festival, with daily transactions reaching nearly 90,000 tons [2]. Group 2: Business Ecosystem - Shouheng Group has developed a comprehensive industrial ecosystem that supports merchants through low-cost financing, promotional events, and a favorable business environment [5][6]. - The company has expanded its operations from Hebei to Hubei, establishing a "dual-core" strategy that enhances its supply capabilities across regions [6][7]. - The market serves as a critical supply base for emergency situations, demonstrating its ability to respond quickly to crises, such as delivering 20,000 tons of produce to Beijing during a market closure [10]. Group 3: Value Chain and Innovation - Shouheng Group is transforming traditional agricultural markets into modern food distribution clusters, integrating various industry segments such as logistics, processing, and international trade [8][9]. - The company emphasizes the importance of a balanced supply chain, addressing issues like "farmers' harvests not translating to profits" and ensuring efficient distribution [11]. - The digitalization and modernization efforts are aimed at creating a sustainable value chain that enhances the overall agricultural market [8][9]. Group 4: Social Impact - The operations of Shouheng Group have significantly contributed to local economies, creating over 400,000 jobs and improving the livelihoods of many families [10][11]. - The company has facilitated access to fresh produce at lower prices for consumers, exemplified by the drop in cherry prices in Hubei due to its supply chain efficiencies [11]. - Shouheng Group's commitment to social responsibility is evident in its rapid response to supply needs during emergencies, reinforcing its role as a vital player in food security [10].