Roblox Expands Revenue Streams: Will Ads and IP Deals Boost Growth?

Key Takeaways Roblox is adding new revenue streams through advertising and IP licensing initiatives.Rewarded Video ads in beta with Google show strong early adoption by nearly 100 publishers.IP License Manager links creators with brands like Netflix, Sega, Lionsgate and Kodansha.Roblox Corporation (RBLX) is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new revenue streams, advertising an ...