ZACKS·2025-09-03 15:51Industry Overview - The Zacks Beverages – Soft Drinks industry is facing challenges due to rising costs, tariff uncertainty, and supply-chain disruptions, which are negatively impacting margins and profitability [1][5][9] - The industry is currently ranked 184 out of over 250 Zacks industries, placing it in the bottom 25% and indicating dull near-term prospects [9][10][11] - The industry has underperformed compared to the Consumer Staples sector and the S&P 500 Index, with a collective loss of 8.6% over the past year [12] Consumer Trends - There is a growing demand for healthier beverages with natural ingredients, reduced sugar, and functional benefits, leading companies to pivot away from sugary sodas [2][6] - Plant-based beverages and functional drinks that promote hydration, energy, and mood support are gaining traction among health-conscious consumers [6] Digital Transformation and Innovation - The industry is leveraging digital transformation to enhance consumer engagement and capture evolving demand through investments in e-commerce and subscription models [3][7][8] - Companies are optimizing fulfillment strategies and expanding digital offerings to boost customer loyalty and secure recurring revenues [7][8] Company Performance - PepsiCo is expected to benefit from its strong global beverage and convenience food businesses, with a focus on cost-management and revenue-management initiatives amid inflationary pressures [19][20] - Zevia, focused on zero-sugar, naturally sweetened drinks, has seen a stock increase of 166.7% in the past year, with strong growth estimates for sales and earnings [23][24] - Coca-Cola is positioned for long-term growth through strategic transformation and digital investments, with a focus on the rapidly growing RTD category [27][28] - Monster Beverage continues to perform well in the energy drinks category, with a stock increase of 28.2% in the past year and positive growth estimates [30][31] - Keurig Dr Pepper is benefiting from momentum in the Refreshment Beverages segment, with growth estimates for sales and earnings, despite a stock decline of 22.4% in the past year [34][35]