AI Assistants Go Mobile: Comscore Reports Surge in Mobile AI Tool Usage

Core Insights - There is a significant shift in consumer behavior towards mobile usage of AI tools, with mobile reach growing by 5.3% while PC usage declined by 11.1% [2] - Mobile adoption of AI assistants has surged by 82% from November 2024 to June 2025, indicating a narrowing gap with desktop usage [3] - Leading brands are positioning AI assistants as personal companions, enhancing user engagement through mobile-native features [3] Mobile vs. PC Usage - Mobile reach increased from 69.7 million to 73.4 million users, reflecting a 5.3% growth [2] - PC usage saw a decline of 11.1%, highlighting a shift in consumer preferences [2] AI Assistant Adoption - The adoption of AI assistants on mobile platforms grew by 82% over the specified period, showcasing a strong trend towards mobile usage [3] - OpenAI mobile users exhibit the highest loyalty, with lower cross-platform usage compared to Google and Microsoft users [3] Brand Performance - The fastest-growing AI tools on mobile from March to June 2025 include Microsoft Copilot (+175%), Google Gemini (+68%), and OpenAI ChatGPT (+17.9%) [6] - The data indicates that users are gravitating towards AI tools that integrate seamlessly into their mobile experiences [3] Strategic Opportunities - The mobile surge presents strategic opportunities for AI providers, including native integration with devices and partnerships to enhance ecosystem reach [3]