Zheng Quan Ri Bao Zhi Sheng·2025-09-03 16:37Group 1 - The IFA 2025 event in Berlin will showcase the latest AI technologies and products from Chinese home appliance brands, highlighting their technological leadership and overseas market performance [1][2] - Chinese companies are shifting from merely exhibiting products to becoming key definers and promoters of relevant technologies, integrating "proactive intelligence" and "full connectivity" into their offerings [2][3] - The three major trends observed in the overseas market for home appliance companies include AI becoming a standard feature, green intelligence enhancing export competitiveness, and scenario integration breaking industry boundaries [3] Group 2 - Chinese home appliance brands are increasingly leveraging international sports events for marketing, enhancing their global brand influence [4] - Companies are transitioning from "export trade" to "localized operations," strengthening both their soft and hard power in international markets [4][5] - The overseas performance of home appliance companies has become a highlight, with TCL reporting overseas revenue of 7.247 billion yuan, a year-on-year increase of 8.99%, and Haier's overseas revenue reaching 79.079 billion yuan, accounting for 50.53% of total revenue [6]