Why Is Wayfair (W) Up 5.4% Since Last Earnings Report?

Core Insights - Wayfair's Q2 2025 earnings exceeded estimates, with non-GAAP earnings of 87 cents per share, surpassing the Zacks Consensus Estimate by 141.67% [2] - Net revenues reached $3.3 billion, beating the consensus mark by 4.25%, with a year-over-year increase of $156 million [2] - The active customer base declined by 4.5% year-over-year to 21 million, missing the consensus estimate by 4.7% [3] Financial Performance - U.S. net revenues, accounting for 87.8% of total revenues, increased by 5.3% year-over-year to $2.9 billion, beating the consensus estimate by 3.88% [4] - International net revenues rose by 3.1% year-over-year to $399 million, but missed the consensus mark by 12.11% [4] - Average order value increased from $313 to $328 year-over-year, surpassing the consensus estimate by 1.4% [5] Operational Metrics - Gross margin for Q2 was 30.1%, slightly down from 30.2% in the previous year [6] - Adjusted EBITDA was $205 million, up from $163 million year-over-year, representing a 6.3% margin [6] - Total delivered orders remained stable at 10 million year-over-year, with repeat customers placing 8.1 million orders, down 1.2% [5] Balance Sheet and Cash Flow - As of June 30, 2025, cash and short-term investments were $1.4 billion, with long-term debt at $2.9 billion [9] - Net cash provided by operations was $177 million, compared to a cash outflow of $96 million in the previous quarter [9] - Free cash flow for the second quarter was reported at $230 million [9] Future Guidance - For Q3 2025, Wayfair anticipates revenue growth in the low to mid-single digit range year-over-year, with a projected gross margin at the lower end of the 30-31% target range [10] - Adjusted EBITDA margin is expected to fall within the 5-6% range for Q3 2025 [10] - Advertising expenses are forecasted to represent 11-12% of net revenue [11] Market Position and Outlook - Estimates for Wayfair have been trending upward, with a consensus estimate shift of 52.73% [12] - The company holds a Zacks Rank 2 (Buy), indicating expectations for above-average returns in the coming months [14] - Wayfair has a strong Growth Score of A, with an aggregate VGM Score of A, reflecting its overall investment potential [13]