Macy's says more than half its customers have a household income of $100,000, and that's helping its turnaround

Core Viewpoint - Macy's is focusing on high-income households to drive its recovery and has reported better-than-expected second-quarter net sales of $4.8 billion, surpassing Wall Street estimates [1][2]. Group 1: Customer Demographics - More than 50% of Macy's customers come from households earning over $100,000, indicating a shift towards higher-income consumers [3]. - The company has seen a healthier performance in higher income tiers, while exposure to lower income levels has decreased significantly [3]. Group 2: Product Offering and Customer Experience - Macy's is introducing new brands such as Abercrombie Kids, Sam Edelman, Hugo Boss, and Good American to attract customers [4]. - The sales growth is occurring across all its brands, including Bloomingdale's and Bluemercury, as the company aims to improve customer experience by reimagining 125 Macy's locations and enhancing product selection [9]. Group 3: Pricing Strategy and Market Position - The company has begun raising prices on certain items in response to tariffs, although it is too early to assess consumer reactions to these price hikes [10]. - Macy's strategy includes offering a wide range of price points, from off-price to luxury, to avoid reliance on a single market segment [12]. Group 4: Historical Context and Future Outlook - In recent years, Macy's has faced challenges such as slumping sales and store closures, but it has declined a buyout offer, opting instead to focus on its turnaround strategy [11].