Baidu's Core Ad Business Falters: Can AI Growth Offset Weakness?

Key Takeaways Baidu's online marketing revenues slid 15% y/y to RMB 16.2 billion in Q2 2025.AI Cloud revenues rose 27% y/y to RMB 6.5 billion, while non-ad revenues climbed 34% to RMB 10 billion.Over 50% of Baidu's mobile searches now feature AI-generated content, up from 35% in April.Baidu, Inc. (BIDU) is facing mounting pressure in its core advertising segment. In the second quarter of 2025, online marketing revenues dropped 15% year over year to RMB 16.2 billion, as China’s economic slowdown, a weak prop ...