SEGG Media Reenters U.S. Lottery Market with Lottery.com Affiliate Initiative and Players Rewards Program

Core Insights - SEGG Media Corporation is reintroducing the Lottery.com brand to the U.S. lottery market, launching a nationwide lottery rewards program and becoming an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan [1][2]. Industry Overview - Over 143 million Americans purchase lottery tickets annually, with iLottery being the fastest-growing segment in the industry. The Kentucky Lottery reported $671 million in sales from its iLottery program in 2024, accounting for 31% of overall sales, and projects a 26% growth in iLottery sales for 2025 [3]. Company Initiatives - The nationwide lottery rewards program aims to benefit both players and authorized retailers, allowing players to earn exclusive rewards and creating engagement opportunities for retailers [4]. - The rewards program will be rolled out in phases starting later this year, with details on participating states and retailers to be announced soon [5].