2025年中国家居出海：新兴市场需谨慎探索，北美市场仍是首选

Core Insights - The Chinese home furnishing industry is transitioning from "opportunistic exploration" to "strategic deepening" in overseas markets, with a projected global furniture retail market size of nearly $800 billion by 2025, growing at an annual rate of over 12% [1] - Companies face challenges such as fluctuating tariffs, global supply chain adjustments, and rising shipping and raw material costs, making traditional price-driven competition unsustainable [1] - North America remains a primary target for Chinese cross-border home furnishing companies due to its large market size and stable consumer demand, while emerging markets are being cautiously explored [1][2] Market Positioning - Companies like Hangzhou Lingsheng Home and Wanbao Technology are focusing on the North American market from the design stage, ensuring that products meet U.S. and Canadian standards [2][3] - The consensus among industry players is to maintain core capabilities while deeply engaging with target markets, emphasizing long-term business goals [3] Consumer Insights - Understanding consumer needs is crucial for success in overseas markets, with data-driven strategies being essential for adapting to market demands [4] - The demand for outdoor furniture remains stable, and companies are encouraged to leverage consumer insights to identify growth opportunities [4] Emerging Market Strategies - Companies are adopting a cautious approach to exploring emerging markets, with specific strategies tailored to product characteristics and market conditions [5][6] - Wanbao Technology has been exploring the Middle East for two years, while Hangzhou Lingsheng Home is focusing on logistics capabilities in different regions [5][6] Integration of Trade and Manufacturing - The integration of trade and manufacturing is seen as a key strategy for enhancing resilience and overcoming growth bottlenecks in the competitive global landscape [7] - Companies are focusing on product positioning and consumer needs, ensuring close communication between product development and sales teams [7] Logistics and Brand Development - Logistics costs are significant for large furniture items, and companies are encouraged to utilize Amazon's logistics solutions or seek overseas warehouse partnerships [8] - Brand development is a challenge, with companies needing to shift from merely selling products to building strong brands that extend product lifecycles and enhance consumer trust [9]