Back-to-School Shopping Hits $40B: 3 Retail Stocks to Watch Now

Retail Industry Overview - The back-to-school shopping season is a significant retail event, with American consumers expected to spend around $40 billion, averaging about $858 per household on school supplies [1] - Retail investors need to be selective, focusing on factors like pricing power, business models, and brand appeal to identify strong companies [2] Company Highlights Walmart Inc. - Walmart's stock forecast indicates a 12-month price target of $110.76, representing an 11.55% upside from the current price of $99.30 [4] - The company reported strong second-quarter earnings for 2026, benefiting from a successful back-to-school season, with key school supplies priced lower than the previous year [4] - E-commerce showed double-digit growth, and Walmart's omnichannel strategy is becoming increasingly important [5] - Despite a 9% increase in stock price in 2025, lower-income consumers face pressure, but Walmart benefits from higher-income consumers shifting to value-focused retailers [6] Costco Wholesale Corporation - Costco's stock forecast suggests a 12-month price target of $1,050.00, indicating a 10.55% upside from the current price of $949.78 [7] - The bulk-buying model is advantageous for back-to-school shopping, with an average spend of $830 providing significant savings compared to the membership fee [9] - Seasonal shopping periods drive traffic, leading to new memberships and higher renewal rates, which are already above 90% in North America [10] - Costco's stock is up 3.6% year-to-date, with potential for continued gains as seasonal shoppers convert to long-term members [11] Lululemon Athletica Inc. - Lululemon's stock forecast shows a 12-month price target of $303.83, reflecting a 53.04% upside from the current price of $198.53 [12] - The brand is positioned well for the back-to-school season as athleisure becomes popular among students, although the stock is down 48% year-to-date [13] - Recent stock performance shows a slight recovery, with a 1% increase in the last month, leading to anticipation for the upcoming earnings release [13] - Lululemon targets a more affluent demographic, which may be less affected by economic pressures, potentially supporting solid year-over-year performance [14]