Core Viewpoint - Xiaoe Technology, a SaaS service provider for private domain operations, has submitted its IPO application to the Hong Kong Stock Exchange, with CICC as the sponsor. The company has shown rapid growth, with a compound annual growth rate (CAGR) of 32% in revenue over the past three years, and aims to achieve a gross merchandise volume (GMV) of over 20 billion yuan in 2024 [2][4]. Group 1: Company Overview - Xiaoe Technology is a leading product-driven SaaS solution provider in the private domain operation sector, initially recognized as a knowledge payment SaaS platform [2][4]. - The company was founded in October 2016, capitalizing on the rise of WeChat and the demand for SaaS services in knowledge payment [2][4]. Group 2: Financial Performance - Xiaoe Technology's revenue for 2022, 2023, and 2024 is reported as 299 million yuan, 415 million yuan, and 521 million yuan respectively, with a projected revenue of 306 million yuan for the first half of 2025, reflecting a year-on-year growth of 26.4% [4][5]. - The company's gross profit margins have improved significantly, with figures of 54.3%, 72.3%, 74.8%, and 75.5% for 2022, 2023, 2024, and the first half of 2025 respectively [5]. Group 3: Business Model and Services - Xiaoe Technology offers a comprehensive cloud-based solution that integrates e-commerce, digital marketing, and customer relationship management (CRM), facilitating seamless operations across the entire lifecycle from traffic conversion to customer relationship management [4]. - The company empowers various businesses, including internet-native e-commerce merchants and traditional offline retailers, to build and manage their private domains and commercialize their products [4]. Group 4: Compliance and Regulatory Issues - The company has faced compliance challenges, including a fine of 50,000 yuan from the Shenzhen Market Supervision Administration for failing to fulfill platform obligations [7][8]. - Xiaoe Technology has committed to enhancing its compliance management by establishing a professional team to review user reports and content safety checks, aiming to reduce violations and maintain a healthy operational environment [8]. Group 5: Future Plans and Use of IPO Proceeds - The funds raised from the IPO will be allocated to enhancing research and development capabilities, strengthening direct sales and marketing efforts, and expanding globally, particularly in Southeast Asia [7]. - The company aims to optimize its cash flow structure and support its continued growth in the private domain operation sector through the capital market [7].
获腾讯融资 小鹅通冲刺赴港上市
Nan Fang Du Shi Bao·2025-09-03 23:12