Sou Hu Wang·2025-09-04 01:55Core Insights - JD Books successfully concluded its "Super Category Day" event, which lasted for 28 hours, significantly boosting consumer enthusiasm for book purchases across various categories [1][12] - The event saw remarkable sales growth in educational and children's books, indicating a strong focus on both academic improvement and quality education among parents [3][6] Sales Performance - Sales of K-12 educational books increased by 145% year-on-year, while children's literature saw a 108% increase, and dictionary/reference books grew by 102% [3] - Other categories also experienced substantial growth, with magazine sales up by 141%, youth literature by 98%, and cultural books by 49% [6] Business Ecosystem - JD Books has established a comprehensive business ecosystem centered around reading, covering areas such as education, entertainment, IP operations, and knowledge services [9] - The event highlighted a significant increase in sales across multiple sectors, with educational sales up 8.9 times and music sales up 165% [9] Digital Reading Trends - Digital reading is becoming increasingly integrated into daily life, with 34.2% of respondents preferring e-books, marking a nearly 5 percentage point increase from the previous year [11] - During the event, sales of e-book memberships rose by 78%, reflecting the growing demand for digital reading options [11] Future Outlook - JD Books aims to continue enhancing the reading experience by collaborating with more publishers and booksellers, focusing on providing high-quality books and contributing to the industry's development [12]