活力中国调研行丨解锁成都“首发经济”背后的流量密码

Core Viewpoint - Chengdu has become a significant hub for the "first launch economy," attracting various brands and innovative experiences to debut in the city [1] Group 1: Economic Impact - The Chengdu IFS-Taikoo Li business district is highlighted as a key location for brand launches, showcasing its importance in the retail landscape [1] - The influx of trendy brands and high-tech experiences indicates a growing consumer interest and spending power in Chengdu [1] Group 2: Brand Strategy - Numerous popular brands are choosing Chengdu for their first launches, suggesting a strategic focus on tapping into the local market's potential [1] - The phenomenon of "first launch economy" reflects a broader trend where brands seek to create buzz and attract attention through exclusive releases in key urban centers like Chengdu [1]