百色田阳的东西协作新实践：市场链接协作区、首创“媒体+品牌合伙人”

Core Viewpoint - The article highlights the innovative collaboration between the Tianyang district of Baise and the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on the promotion and sale of high-quality agricultural products like mangoes and passion fruits through a new "media + brand partner" model, enhancing market access and brand recognition [1][6][90]. Group 1: Agricultural Product Promotion - The Tianyang district has leveraged its reputation as "China's first mango hometown" to promote its agricultural products in the Greater Bay Area, utilizing large advertisements in Shenzhen's subway to attract consumers [2][3][4]. - The district has expanded its mango planting area to 420,000 acres, with an annual production of 384,000 tons and deep processing product sales reaching 450 million yuan [13][14]. - The introduction of modern agricultural technologies, such as smart irrigation and big data analysis, has improved the management and efficiency of mango production [17][18][20]. Group 2: Market Access and Sales Strategies - The district has shifted from a "production-oriented" approach to a "market-driven" strategy, organizing over 30 local agricultural enterprises to participate in promotional activities across major cities in the Greater Bay Area, resulting in contracts worth 20.516 million yuan [56][58]. - The "media + brand partner" model has been implemented to enhance brand visibility and engage younger consumers, transforming high-quality agricultural products into compelling regional brands [90][92][104]. - The district has successfully integrated online and offline sales channels, with 43 suppliers entering e-commerce platforms, achieving sales exceeding 85 million yuan [78]. Group 3: Economic Impact and Employment - The collaboration has led to significant economic benefits, with the "Guangdong-Hong Kong-Macao Greater Bay Area" initiative helping to increase the purchase price of secondary mangoes from 0.4 yuan to 1.5 yuan per pound, boosting farmers' incomes by approximately 60 million yuan annually [33][34]. - The processing companies have created over 2,000 job opportunities during the mango season, supporting local employment and income stability [34][35]. - The district's efforts have transformed the agricultural landscape, moving from traditional farming to becoming the largest mango processing region in the country, enhancing the overall value chain [23][24].