Nan Fang Nong Cun Bao·2025-09-04 02:32Core Viewpoint - The prepared food market in China is projected to reach a scale of 485 billion yuan in 2024, with a year-on-year growth of 33.8%, indicating a significant upward trend in the industry [16][18]. Group 1: Industry Development - The prepared food market is expected to grow to 749 billion yuan by 2026, showcasing a broad development prospect for the industry [18]. - The market is supported by advancements in technology and the implementation of supportive policies [17]. - The diversity of prepared food offerings is increasing, catering to various consumer preferences and dining scenarios, including traditional Chinese cooking methods and high-end dishes [21][22]. Group 2: Company Initiatives - JD's prepared food division is committed to supporting the industrialization, standardization, branding, and internationalization of Guangdong's livestock products [13]. - JD showcased its capabilities in supporting the sales of prepared food products through comprehensive marketing strategies and user analysis [19][20]. - The company is encouraging collaboration with local livestock and fishery enterprises to create unique prepared food packages, particularly focusing on Guangdong's hot pot offerings [26][29]. Group 3: Collaboration and Networking - The event facilitated discussions among various stakeholders, including associations and enterprises, on topics such as innovation in the prepared food industry and brand building [36]. - The Guangdong Cattle Industry Development Promotion Association plans to host the first "Guangdong Chaoshan Beef Hot Pot Festival" to promote high-quality development in the industry [42]. - Companies expressed their expectations for the "media+" initiative to enhance brand building and product collaboration with e-commerce platforms like JD [46].