茶百道中期业绩会：下半年深耕东南亚，15家海外门店正筹建

Core Insights - Tea Baidao held a mid-term performance conference for 2025, revealing significant achievements in various areas [1] - The company plans to deepen its market presence in Korea and Southeast Asia while also entering the US and France [2] Store Performance - In Q2, Tea Baidao's average daily GMV per store reached its highest level in a year, increasing approximately 15% compared to Q1 [1] - The company has opened 21 stores in seven overseas markets, including 11 in South Korea and 4 in Malaysia, with a total of 30 overseas stores operational and 15 under construction [1] Product Development - In Q2, new product sales accounted for 28% of total sales volume, indicating a strong product innovation strategy [1] - The company has established a dedicated overseas product team to quickly respond to regional market demands and customize products based on local consumption habits [2] Strategic Expansion - Tea Baidao aims to develop multiple business models for overseas markets, including single stores, key accounts, agents, joint ventures, and national companies [2] - The long-term goal is to establish a representative group of overseas market stores within three to five years [2]