能观看、会思考、可交互，AI助力LED显示屏“动起来”

Core Insights - The LED display industry is undergoing a transformation from "one-way display" to "two-way interaction" driven by AI technology, which is seen as a key opportunity to redefine user experience and commercial potential [2][5][8] - Leading companies like Absen, Unilumin, and Leyard are elevating "LED+AI" to a strategic level, viewing it as a new engine for future growth and industry technological transformation [2][3][4] Company Strategies - Absen has positioned "LED+AI" as a core strategic direction since last year, focusing on user needs and aiming to enhance product performance and experience through AI [2][3] - Unilumin has also elevated "LED+AI" to a top strategic priority, transitioning from a display hardware manufacturer to an "AI intelligent light display ecosystem leader" [3][4] - Leyard is actively deploying its "AI+" strategy, achieving significant progress in smart service platforms and interactive products, which will drive the industry towards greater intelligence and interactivity [4] Technological Innovations - The strategic upgrade in the industry is reflected in three dimensions: quality enhancement through AI algorithms, energy efficiency via intelligent control, and smart interaction breaking the limitations of traditional displays [2][3] - Companies are developing AI solutions that adapt to different environments, enhancing user experience and creating value [2][3] Market Applications - Real-world applications of AI in LED displays include smart shopping guides, immersive experiences in cultural tourism, and interactive classrooms, which traditional displays cannot achieve [3][6] - Absen's AI solutions, such as the AI virtual digital human "Xiao Ai" and AI digital dressing solutions, have received positive feedback and are aimed at enhancing retail conversion rates [6][7] Ecosystem Development - The competition in the LED commercial display industry is shifting from product competition to ecosystem competition, with companies building comprehensive capabilities that integrate hardware, software, and content [7][8] - Unilumin's strategy includes focusing on vertical scenes, establishing a commercial closed loop for AI products, and expanding into international markets [7][8] Future Trends - The industry is expected to deepen in three directions: AI-driven performance enhancement, intelligent upgrades in interaction experience, and continuous diversification and expansion of application scenarios [8]