Zhong Guo Xin Wen Wang·2025-09-04 04:23Core Viewpoint - The Guangxi Liuzhou Market Supervision Bureau is promoting "advertising compliance to assist enterprises" as a key strategy to optimize the business environment, helping companies reduce compliance costs and enhance communication effectiveness [1][2] Group 1: Advertising Compliance Initiatives - The local government has launched online and offline services, including advertising compliance live classes to educate businesses on legal knowledge regarding advertising content and behavior [1] - The bureau provides on-site guidance to enterprises in advertising planning, production, and publishing, aiming to eliminate bottlenecks in the process [1] Group 2: Impact on Leading Enterprises - SAIC-GM-Wuling's advertising slogan "What the people need, Wuling will create" has emotionally connected with consumers, resulting in a 73.8% year-on-year increase in new energy vehicle sales in the first half of 2025 [1] - LiuGong Group has integrated digital advertising with scenes from Antarctic construction, leading to a 10.52% year-on-year growth in overseas revenue in the first half of 2025 [1] - Liuzhou Luosifen has gained popularity through digital advertising, achieving a brand value of 15.051 billion yuan in 2025 and a 13.4% year-on-year increase in total industry sales revenue to 75.96 billion yuan in 2024 [1] Group 3: Industry Insights - Industry experts believe that Liuzhou's approach demonstrates that advertising compliance is not only a regulatory requirement but also a crucial factor in driving industrial upgrades [2] - As institutional services deepen, local industrial enterprises are transitioning from "manufacturing advantages" to "brand advantages," enhancing the market influence of "Liuzhou" products [2]