Core Insights - The annual "Tmall Golden Makeup Awards" recognized Hengan Group's brands, with "Heart to Heart" winning three awards, "Seven Degrees Space" winning one, and "An'er Kang" being named a trend-leading brand [1][2] Group 1: Awards and Recognition - Hengan Group's brand "Heart to Heart" received the "Top Brand Award," "Paper Product Award," and "Outstanding Contribution Award" [1] - "Seven Degrees Space" was awarded the "Personal Care Annual Marketing Cooperation Award" for its collaboration with Tmall [2] - "An'er Kang" was recognized as the "Personal Care Annual Trend Leading Brand," marking its significance in the adult care industry [2] Group 2: Brand Philosophy and Strategy - "Heart to Heart" emphasizes a brand philosophy of "caring for everyone around us," aiming to deepen emotional connections with consumers through warm brand activities [1] - "Seven Degrees Space" focuses on women's health during menstruation and aims to leverage its strong sales performance for future marketing initiatives [2] - "An'er Kang" maintains a commitment to professional standards in adult care, emphasizing quality and consumer trust [2] Group 3: Future Outlook - Hengan Group plans to continue focusing on its core business, enhancing brand leadership, and expanding into new health sectors such as women's health, children's health, and elderly care [2] - The company aims to improve its overall competitiveness and expand its international market presence, aspiring to become a top-tier global household goods enterprise [2]
恒安集团旗下品牌获得“2025天猫金妆奖”5个奖项