Canalys：第二季度中国大陆PC市场同比增长12% 出货量达1020万台

Core Insights - The PC market in mainland China is projected to grow by 12% year-on-year in Q2 2025, with shipments reaching 10.2 million units, driven by strong demand from both consumer and commercial sectors [1][6] - The tablet market is also experiencing growth, with shipments expected to increase by 18% year-on-year, totaling 9.1 million units in the same quarter [1][10] - The growth in both markets is largely attributed to ongoing consumer subsidies and robust procurement activities from state-owned enterprises and the government [1][6] PC Market Analysis - In Q2 2025, the demand for AI PCs is rising, accounting for 28% of the overall PC market, indicating a growing consumer and enterprise demand for higher hardware performance [5][6] - The introduction of competitive pricing for new products, such as the MacBook Air, has significantly contributed to Apple's strong performance in the mainland market [3][6] - The average selling price of PCs has decreased despite the release of new products, as both Intel and AMD have offered substantial discounts on previous models [3][6] Tablet Market Analysis - The tablet market is expected to reach a new high in H1 2025, with total shipments projected at 34 million units, reflecting an 8% year-on-year growth [8][10] - Competition among manufacturers is intensifying, leading to product diversification and the introduction of AI features, which are becoming standard in new offerings [8] - Despite the growth, the tablet market is anticipated to contract by 9% in 2026 due to cooling consumer demand, with shipments expected to drop to 31 million units [8][10] Market Share Insights - Lenovo leads the PC market with a 34% share, followed by Huawei at 10% and ASUS at 9%, with overall PC shipments growing by 12% year-on-year [9] - In the tablet segment, Huawei holds a 28% market share, followed by Apple at 24% and Xiaomi at 13%, with the overall tablet market growing by 18% year-on-year [10]