OPPEIN(SH:603833) Ge Long Hui A P P·2025-09-04 06:28Core Viewpoint - The report from Guohai Securities indicates that Oppein Home achieved a net profit attributable to shareholders of 1.018 billion yuan in H1 2025, representing a year-on-year increase of 2.88%, while Q2 2025 saw a net profit of 710 million yuan, reflecting a year-on-year decrease of 7.96% [1] Group 1 - Despite revenue pressure, the company has implemented a scientific performance assessment mechanism to control costs and expenses, upgrade automation in production lines, and optimize product structure to enhance profit margins [1] - The company is committed to its "big home" strategy and is actively researching the transformation of its distribution system towards a big home business model [1] - Investment in e-commerce channels has increased, with a focus on strengthening the online customer acquisition system through a triad of headquarters collaboration, market joint investment, and local e-commerce, resulting in over 10% growth in online transaction customers in H1 2025 [1] Group 2 - The overseas business has seen breakthroughs across the board, consolidating growth momentum through diversified efforts [1] - The company is positioned to take the lead during key industry transitions, with a first-mover advantage as consumer promotion policies and national subsidies are expected to create potential market growth in 2025 [1] - The company is aligning with industry trends by actively advancing its big home strategy, and with the implementation of marketing organizational changes, category integration is expected to accelerate, optimizing performance [1]