（活力中国调研行）四川乐山：非遗美食“跷”动古镇经济

Core Viewpoint - Suqiao Ancient Town in Leshan, Sichuan, is leveraging its unique culinary heritage, particularly the "Qiaojiao Beef," to boost local tourism and economic development, positioning itself as a national food landmark [1][5]. Group 1: Economic Impact - Suqiao Ancient Town has received approximately 6.3 million visitors from January to July 2025, generating over 600 million RMB in tourism revenue, reflecting a year-on-year growth of over 10% [5]. - During the first day of the May Day holiday in 2025, the town welcomed around 45,000 visitors, with tourism consumption nearing 5 million RMB [5]. - The local economy is supported by over 80 Qiaojiao Beef restaurants, contributing to a diverse culinary landscape that includes other local delicacies [3][5]. Group 2: Cultural Heritage and Activities - The town is recognized as the birthplace of the provincial intangible cultural heritage, the Qiaojiao Beef soup-making technique, which attracts food enthusiasts [1][5]. - Regular cultural events such as the "Leshan Flavor" food festival and traditional performances are organized to enhance the town's cultural appeal [5][6]. - The establishment of the Suqiao Qiaojiao Beef Association aims to manage and guide local beef merchants, fostering a network of over 800 specialty dining establishments [5]. Group 3: Brand Development - The local government is focused on creating a "Leshan Flavor" value system, integrating intangible cultural heritage and time-honored brands to enhance the region's culinary reputation [6]. - Plans for future events include the 8th World Sichuan Cuisine Conference and participation in the Hong Kong Food Expo to increase the visibility and influence of Leshan cuisine [6]. - The Qiaojiao Beef brand has expanded nationally, with nearly 10,000 franchise outlets, generating an annual output value exceeding 7 billion RMB [5].