BOSS ZHIPIN(US:BZ) 智通财经网·2025-09-04 06:51Core Insights - The global job recruitment market is experiencing steady growth, with mobile app downloads projected to reach nearly 620 million in 2025, reflecting a compound annual growth rate (CAGR) of 11% from 2018 to 2024 [1][2]. Group 1: Market Growth - The annual growth rate for global job recruitment app downloads is 11%, with downloads expected to exceed 560 million by 2024 and approach 620 million in 2025 [2]. - In the first half of 2025, downloads are anticipated to maintain strong momentum, showing an 8% year-on-year increase [2]. Group 2: Leading Platforms - LinkedIn and Indeed dominate the global job recruitment app market in the first half of 2025, securing the top two positions in both downloads and monthly active users (MAU) [4]. - BOSS直聘 has shown impressive growth, ranking among the top three in global downloads and the top five in MAU, while also becoming the second in revenue, outpacing many Western platforms [4]. - 智联招聘 has also performed well, ranking eighth in global downloads [4]. Group 3: Regional Dynamics - The job recruitment app market exhibits strong localization barriers, with over 80% of the top ten downloaded apps in markets like the US, UK, China (iOS), Japan, South Korea, and India being from local publishers [8]. - The Japanese market shows a particularly strong demand for flexible employment, with the top three downloaded apps being part-time job platforms [8]. Group 4: Advertising Expenditure - The US and Japan lead the world in job recruitment brand advertising spending, with expenditures reaching $200 million and $130 million respectively in the first half of 2025 [10]. - Despite lower advertising spending in Japan compared to the US, the advertising exposure in Japan is significantly higher, with 42.6 billion impressions, double that of the US [10]. Group 5: Advertising Channels - The US market utilizes a diverse range of digital advertising channels, including social media platforms like Facebook and Instagram, professional networks like LinkedIn, and video platforms like YouTube [13]. - In Japan, the LINE platform dominates, accounting for 46% of advertising exposure, reflecting a unique local social ecosystem [13]. - In South Korea and India, advertising channels are heavily concentrated on Facebook and Instagram, with social media advertising being a core strategy [13].