Core Viewpoint - The resale prices of the mini version of Labubu have started to decline just one week after its release, indicating a lack of sustained demand compared to previous versions [1]. Group 1: Price Trends - The mini version of Labubu has seen over 56,000 transactions on the platform since its release, with an average transaction price of 138 yuan, representing a 75% premium over the original price of 79 yuan [1]. - However, the resale prices have decreased by 10%-60% compared to the initial sales period [1]. - For example, the average transaction price for a set of 14 N-Z models dropped from 1,930 yuan on the release day to 1,541 yuan, a decline of 20% [1]. - The average transaction price for the hidden variant has also decreased from 991 yuan to 679 yuan [8]. Group 2: Market Dynamics - The rapid price decline is attributed to a higher supply of the mini version, with a larger initial release and a total of 30 products in the series, which has reduced the liquidity in the secondary market [9]. - The mini version's online-only sales strategy has minimized the impact of scalpers, as physical stores only handle pickups [9]. - Analysts predict that the upcoming second round of mini Labubu releases in October may further decrease prices [9]. Group 3: Company Performance - Following the release of the mini version, the stock price of Pop Mart (09992.HK) has dropped by 5.61% over the past five days [10].
后劲不足?迷你版Labubu二手价普降,有款式跌近六成
Di Yi Cai Jing·2025-09-04 07:08