Jiang Nan Shi Bao·2025-09-04 07:55Core Viewpoint - China Everbright Bank has reported a retail asset management scale (AUM) of 3.10 trillion yuan and a customer base of 160 million as of the end of June, emphasizing a customer-centric service approach to enhance wealth management services in response to evolving customer needs [1] Group 1: Wealth Management Features - The bank focuses on creating value for customers by building a distinctive "Sunshine Wealth" brand, characterized by a diverse range of high-quality financial products, strong innovation, and excellent service [2] - The product matrix includes a comprehensive range of financial products, enhancing yield flexibility through a "7+" product system that includes various asset strategies [2] - Innovative products such as automatic profit-taking and customizable investment plans have been introduced to balance liquidity and returns for clients [2] Group 2: Service Enhancement - Digital transformation is a key strategy, with the bank utilizing big data to match financial products to customer preferences, providing personalized recommendations [3] - A one-stop online service for asset proof and comprehensive earnings statements is available, allowing customers to track their wealth status easily [3] Group 3: Product Safety and Management - The bank has established a comprehensive lifecycle management system for financial products, ensuring integrated risk control throughout the sales process [4] - Strict product risk rating standards are in place, assessing various dimensions to ensure product quality and safety [4] - Real-time performance monitoring and dynamic product selection strategies are implemented to enhance the overall quality of financial products [4] Group 4: Risk Management - Everbright Wealth has developed a robust risk rating system for its products, ensuring alignment between risk levels and actual performance [5] - The investment strategy emphasizes diversification and matching asset duration with liabilities to ensure stable product performance [5] Group 5: Intelligent Service and Technology Empowerment - The bank is advancing intelligent service upgrades, integrating cloud consulting and real-time customer support through digital assistants and online platforms [7] - Over 5,000 financial managers are equipped with tools to provide personalized investment knowledge and market insights, enhancing customer engagement [7] - Future plans include further differentiation in wealth management services and the integration of technology to improve customer experience [7]