奥雅股份推进文旅IP数字化升级战略

Group 1 - The core viewpoint of the article is that Shenzhen Aoya Design Co., Ltd. has launched a digital upgrade strategy for its cultural tourism IP, collaborating with Shenzhen Qiyihuo Technology Co., Ltd. to convert original IP into digital assets [1] - The first round of digital collectibles was launched on the "Luojiasen Friends Club" platform, targeting international growth for Chinese parent-child families [1] - The "Luojia IP World" debuted the "Exploration Collection" series of digital collectibles, achieving over 180,000 visits within one hour, with six types of collectibles selling out quickly [1] Group 2 - Aoya Design is progressing with the planned phased launch of the "Supreme Classic" and "Legendary Pioneer" series of digital collectibles [1] - The company aims to explore the long-term value of cultural tourism IP and the deep integration of digital technology with the cultural tourism industry and physical consumption [1]