Ge Long Hui A P P·2025-09-04 09:33Core Insights - Haier Smart Home reported a net profit attributable to shareholders of 12.03 billion yuan in the first half of the year, representing a year-on-year increase of 15.6% [1] - The company achieved a net profit of 6.55 billion yuan in Q2 2025, reflecting a growth of 16.0% [1] Domestic Performance - In the domestic market, revenue increased by 8.8% year-on-year in the first half of 2025, demonstrating resilience amid intense competition [1] - The company leveraged its full-chain advantages, precise user traffic targeting, and deepened multi-brand strategic collaboration to maintain operational resilience [1] International Performance - Internationally, revenue grew by 11.7% year-on-year in the first half of 2025, driven by the company's focus on high-end brand creation and digital capability enhancement [1] - The integration of acquired businesses is progressing well, contributing to overall growth [1] Digital Transformation - The company is fully embracing digitalization and AI technologies, applying full-chain AI tools to enhance process efficiency and platform upgrades [1] - This transformation has led to improvements in response speed, user experience, operational efficiency, and cost competitiveness, thereby continuously enhancing profitability [1] Future Outlook - The company is expected to achieve net profits of 21.3 billion yuan, 24 billion yuan, and 26.6 billion yuan for the years 2025 to 2027, with corresponding dynamic PE ratios of 11.6x, 10.2x, and 9.2x [1] - The firm maintains a "buy" rating based on the anticipated continued enhancement of profitability through cost reduction and efficiency improvements driven by digital marketing and user value creation [1]