MIHF(SH:600337) Xin Lang Zheng Quan·2025-09-04 09:48Group 1 - The core viewpoint of the article highlights that Meike Home is actively seeking breakthroughs through store closures, asset-light transformation, and AI technology empowerment amidst a complex global economy and weak consumer expectations [1][2] - In the first half of 2025, Meike Home reported total revenue of 1.5 billion yuan, a year-on-year decline of 8.11%, and a net profit attributable to shareholders of -87.98 million yuan, which is a reduction in loss of 188 million yuan compared to the same period last year [1] - The domestic retail business has been shrinking for several quarters, with the company's strategy of closing inefficient stores and streamlining operations failing to reverse the revenue decline [1][2] Group 2 - The international wholesale business, while serving as a revenue stabilizer, is facing severe challenges due to high interest rates and structural shifts in consumer spending in the U.S. market [2] - The company's growth in emerging markets like Brazil and the Middle East is not expected to compensate for the potential shortfall in the U.S. market in the short term [2] - Current loss reduction is primarily due to short-term measures like store closures and asset sales rather than internal growth recovery [2]