工银安盛人寿江西分公司举办“我和工银安盛有个约会”七夕主题户外活动

Group 1 - The core idea of the article is the successful outdoor event organized by ICBC-AXA Life Insurance Co., Ltd. in Jiangxi, themed "A Date with ICBC-AXA," aimed at promoting corporate brand culture and engaging with the community during the Qixi Festival [1][2] - The event integrated educational and interactive elements, featuring knowledge quizzes related to local culture, insurance knowledge, and consumer rights, making it both practical and enjoyable for participants [1] - The creative interaction segment included a themed photo area encouraging participants to share their experiences on social media, enhancing the event's visibility and extending brand communication online [1] Group 2 - The successful execution of this themed event is a significant practical measure for ICBC-AXA Life Jiangxi Branch to deepen cultural cohesion and effectively implement brand development strategies [2] - Looking ahead, the Jiangxi branch plans to continue aligning with the overall strategic deployment of the parent company and explore more innovative and effective brand communication models to empower high-quality business development [2]