Zheng Quan Shi Bao·2025-09-04 09:56Core Insights - The A-share market has seen increased trading activity in the first half of the year, leading to a significant rise in margin financing and securities lending (two-in-one) business, which has become a key battleground for brokerages [1][3] - Over 95% of listed brokerages reported year-on-year growth in two-in-one interest income, with notable increases among smaller firms [1][3] Revenue Performance - Three leading brokerages achieved over 3 billion yuan in two-in-one interest income in the first half of the year: Guotai Junan at 3.827 billion yuan, CITIC Securities at 3.686 billion yuan (up 7.04%), and Huatai Securities at 3.509 billion yuan (up 1.49%) [3] - Several other brokerages, including Galaxy Securities (2.747 billion yuan) and China Merchants Securities (2.338 billion yuan), also reported substantial two-in-one interest income [3] - Among 42 listed brokerages, only Changcheng Securities saw a slight decline in two-in-one interest income, down 1.85% year-on-year [3][4] Client Acquisition Strategies - Brokerages are focusing on expanding their two-in-one client base and market share through various strategies, including optimizing mechanisms, differentiated marketing, and technology empowerment [6] - Notable client acquisition results include Guotai Junan's net addition of 26,400 two-in-one clients (up 61%) and an increase in market share to 9.78% [6][7] - Other firms, such as CITIC Jiantou and Pacific Securities, also reported significant growth in the number of credit accounts [6] Competitive Landscape - The competition among brokerages has intensified, with a focus on both pricing and comprehensive service capabilities, including trading system optimization and innovative financial products [1][3][9] - Some brokerages are facing challenges due to aggressive pricing strategies, leading to concerns about profit margins approaching break-even points [7] Service and Operational Enhancements - Brokerages are enhancing their service and operational capabilities to improve client retention and business quality through system support, product innovation, and risk management [9] - Technological investments are being made to improve trading system experiences, with firms like Dongfang Securities and Guoxin Securities upgrading their systems and services [9] - Product innovation is also a key focus, with new tools and services being developed to enhance the trading experience and support client education [9]