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Enthusiast Gaming Announces Major Updates to Iconic Addicting Games Platform

Core Insights - Enthusiast Gaming Holdings Inc. has announced significant updates to its casual gaming platform, Addicting Games, focusing on a modern, mobile-first design aimed at cross-platform growth [1][5] Platform Enhancements - The platform refresh includes a cleaner design, streamlined navigation, and optimized performance, enhancing the experience for over one million monthly players [2][3] - Key enhancements feature faster load times, a modernized UI/UX, and new mobile-optimized features, making it easier for users to access gameplay [3] Strategic Positioning - Addicting Games is a vital part of Enthusiast Gaming's portfolio, creating synergies with the PocketGamer brand, which is a leading mobile gaming destination [4] - The company aims to leverage the growth of casual and mobile gaming, creating a connected ecosystem that enhances engagement and monetization opportunities [5] Company Overview - Enthusiast Gaming focuses on building tools and platforms for gamers, generating revenue through programmatic advertising, subscriptions, and events, while expanding its owned IP [6]