北京杜莎夫人蜡像馆10月1日起永久关闭，蜡像馆经营有这些挑战

Core Viewpoint - The Madame Tussauds wax museum in Beijing will permanently close on October 1, 2025, due to lease expiration and strategic brand adjustments by Merlin Entertainments, which has been experiencing significant financial losses [2][3]. Group 1: Closure Announcement - The Beijing Madame Tussauds wax museum announced its permanent closure, with most wax figures relocating to other locations in China, including Shanghai, Hong Kong, and Wuhan [2]. - The museum opened in May 2014 and was the first international entertainment venue in Beijing's Qianmen commercial street [2]. Group 2: Financial Performance - Merlin Entertainments reported a pre-tax loss of £492 million for the year 2024, an increase from a £214 million loss in 2023, indicating a worsening financial situation [3]. - The brand value of Madame Tussauds wax museum declined by £163 million in 2024, contributing significantly to the overall impairment losses for the company [3]. Group 3: Operational Challenges - The production of wax figures is complex and costly, taking 3 to 4 months and costing up to millions, which adds to the high operational costs of the wax museum [4]. - The primary revenue sources for the wax museum are ticket sales and merchandise, which are directly linked to visitor numbers. However, there is a growing preference for interactive and immersive experiences among visitors, leading to a decline in attendance at traditional wax museums [4]. - Compared to theme parks like Disney and Universal Studios, the merchandise sales at wax museums are not as strong, and the high rental costs associated with prime locations further strain profitability [4].