香飘十载满深汕！谷丰酒业坚持以纯粮造佳酿 | “深汕友农”新势力

Core Viewpoint - The article highlights the development and success of Gu Feng Distillery in the Shenshan Special Cooperation Zone, emphasizing its commitment to traditional grain-based brewing and the establishment of the "Shenshan Younong" regional public brand, which has significantly increased the visibility and recognition of local agricultural products [3][5][61]. Group 1: Brand Development - The "Shenshan Younong" brand has been established to enhance agricultural modernization and product selection, leading to increased exposure and recognition [3][5]. - Gu Feng Distillery's products, "Shenshan Qing" and "Shenshan Chun," have successfully filled the gap in the liquor category within the "Shenshan Younong" brand matrix [13][14]. - The distillery's participation in the "Shenshan Younong" brand has provided a broader platform for marketing and promotion, allowing for greater market penetration [63][64]. Group 2: Company Background and Growth - Gu Feng Distillery, led by Wu Lan, focuses on pure grain brewing and traditional production techniques, utilizing local resources to create unique flavors [9][10]. - The company achieved a sales peak of nearly 300 high-end liquor products in a single month around the Spring Festival [12]. - After facing operational challenges, the distillery relocated to a new facility and obtained production qualifications for both white and yellow liquor, marking a significant step in its growth [30][31]. Group 3: Product Quality and Strategy - The distillery emphasizes quality by using a combination of rice, sorghum, and wheat for brewing, establishing a reputation for "premium pure grain liquor" [41]. - The production process includes strict time requirements for each step, ensuring the quality and flavor of the final product [48]. - The "Shenshan Qing" series is designed to reflect local culture and stories, enhancing its appeal as a regional product [58][59]. Group 4: Future Aspirations - The company aims to create affordable quality liquor for the local community, positioning itself as a key player in the Shenshan region [36]. - Wu Lan expresses confidence in the brand's potential for growth, driven by the support from local authorities and the unique identity of the "Shenshan" brand [62][63]. - The distillery's ongoing efforts in market expansion and customer relationship management are seen as critical to its future success [49][50].