伽师好物“圈粉”湾区：以疆品为媒，链通湾区

Core Viewpoint - The "Jia Shi Good Products" initiative aims to connect products from Xinjiang with the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local agricultural products and cultural integration through online and offline channels [2][3][18]. Online Promotion - The online platform for the "Jia Shi Good Products" campaign launched on August 6, focusing on unique products like Jia Shi melons and new plums, utilizing a model of origin tracing and online promotions to showcase local charm [5][6]. - Special sections were created for the campaign, integrating products into festive occasions like the Autumn Festival and Qixi Festival, stimulating new consumer demands with themes of "health gifts" and "thoughtful gifts" [7][8]. - Two live streaming events were held to promote Jia Shi new plums and dried plums, enhancing sales through storytelling and limited-time promotions [9][10]. Offline Engagement - An event for "Jiang Products Going South and Guangdong Products Going North" was held on August 15 in Guangzhou, gathering over 130 representatives from various sectors, indicating strong collaboration intentions among channel merchants [11][12]. - A promotional event on August 22 in the Jinbi Century Garden community allowed residents to experience the taste of Jia Shi melons and new plums through sampling and community sharing [13][14][15]. Future Outlook - The initiative aims to leverage small products to drive larger collaborations, fostering mutual benefits between Xinjiang and Guangdong through cultural and industrial integration, contributing to rural revitalization and regional development [16][17][18].