国办最新印发！释放体育消费潜力“20条”来了

Core Viewpoint - The State Council has issued an opinion aimed at unleashing the potential of sports consumption and promoting high-quality development of the sports industry, with a target of exceeding 7 trillion yuan in total scale by 2030 [1] Group 1: Expanding Sports Product Supply - The opinion emphasizes expanding the supply of sports products through various measures, with five out of twenty initiatives focused on this area [2] - Sports events are highlighted as a key component of sports product supply, with 511 monitored events in seven regions generating over 16 billion yuan in related consumption in the first half of the year [2] - The opinion proposes policies to develop event economies, establish a multi-level event system, and encourage the hosting of regional sports events to enrich sports activities [2] Group 2: Outdoor and Ice Sports Development - The opinion includes plans for a new round of outdoor sports industry development, leveraging local natural resources for differentiated development in various outdoor sports [3] - By the end of 2024, the country aims to have 171,800 fitness trails and 914 ski resorts, enhancing the scale and global influence of the outdoor sports industry [3] Group 3: Stimulating Sports Consumption Demand - The opinion outlines measures to stimulate sports consumption, including the issuance of sports consumption vouchers and discounts [4] - In Henan province, 13 million yuan has been allocated for sports consumption vouchers, which historically have a leverage effect of approximately 1:4 on consumption [4] Group 4: Strengthening Sports Enterprises - The opinion aims to strengthen sports enterprises by implementing policies to support private sector investment and enhance the quality of sports enterprises [6] - Financial support measures are outlined, including optimizing financing services and encouraging sports enterprises to go public or refinance [6] Group 5: Consumer Protection in Sports - The opinion suggests exploring a prepayment fund custody model for sports consumption to mitigate risks associated with prepaid services [7] - It also calls for the implementation of real-name ticketing for sports events to combat ticket scalping [7]