Nan Fang Du Shi Bao·2025-09-04 11:31Group 1 - In August 2025, the Shanghai Composite Index reached a nearly ten-year high, with new A-share accounts increasing significantly, totaling 2.65 million, a year-on-year increase of 165% and a month-on-month increase of 35% [2][3] - The shift from a "sell-side" to a "buy-side advisory service" model in wealth management has become a consensus among brokerages, aiming for a more sustainable partnership with investors [2][5] - Half of the 46 listed brokerages reported a year-on-year increase in investment advisory income exceeding 50%, although the average contribution of advisory income to total revenue remains low at 1.3% [6][8] Group 2 - The total number of new A-share accounts opened by individual investors in 2025 reached 17.15 million, a 48% increase year-on-year, with the total number of individual A-share accounts reaching 386 million [3][4] - Despite the increase in new accounts, the August 2025 new account numbers were only 38.7% of the new accounts opened in October 2024, indicating a more cautious approach from investors compared to previous market rallies [5] - The average revenue contribution from advisory services among the top brokerages remains low, with only a few firms achieving significant advisory income relative to their total revenue [8][12] Group 3 - The transition to a "buy-side advisory" model is seen as essential for aligning the interests of brokerages and investors, moving from a focus on product sales to comprehensive asset management [5][13] - The performance of advisory services is increasingly being evaluated based on metrics such as asset retention, client retention rates, and investor profitability [14][15] - The market for advisory services is expected to face challenges during periods of volatility, requiring brokerages to enhance communication and support for investors [15][16]