六大行动22项重点任务 江苏出台文旅高质量发展三年行动计划

Core Viewpoint - Jiangsu Province has launched a three-year action plan (2025-2027) to promote high-quality development in the cultural tourism industry, focusing on six major actions and 22 key tasks aimed at enhancing product supply, expanding consumer services, and optimizing the market environment [7][6]. Group 1: Action Plan Overview - The action plan includes six major actions: quality product supply, expanded consumer services, industry space expansion, cultivation of operating entities, market environment optimization, and policy support [7][6]. - The plan aims to create a robust cultural tourism industry that integrates various sectors and enhances the overall economic landscape of Jiangsu [7]. Group 2: Industry Performance - From January to August this year, Jiangsu Province saw a 10.43% increase in tourist arrivals and a 9.94% rise in tourist spending [3]. - The province's cultural tourism consumption through UnionPay channels grew by 14.86%, maintaining a 10.28% share of the national total, the highest in the country [3]. Group 3: Product and Service Development - The action plan encourages the integration of various tourism formats, such as "performance + tourism" and "exhibition + tourism," to enhance visitor experiences [3][4]. - By 2027, the plan targets 1.5 billion annual visits to registered museums in Jiangsu, promoting extended opening hours and the development of cultural products [10][3]. Group 4: Night Economy and Cultural Events - The plan emphasizes the development of night-time cultural tourism, aiming to create 20 high-quality tourism performance projects and promote night markets and late-night dining options [4][12]. - It also includes organizing significant cultural events to enhance the visibility of Jiangsu's cultural heritage [13]. Group 5: Technological Integration and Innovation - The action plan focuses on the development of digital entertainment and smart tourism, aiming to cultivate over 3,000 digital cultural enterprises by 2027 [5][16]. - It promotes the use of AI and data-driven experiences in tourism, with plans to showcase 40 exemplary cases of immersive smart tourism spaces [5][15]. Group 6: Policy and Financial Support - The plan outlines the need for innovative financial services, including the "Su Travel Loan" to support tourism enterprises [21]. - It aims to enhance the public service system for tourism and optimize the business environment for cultural tourism [19][20].