秋风没到蟹脚已“痒”？大闸蟹旺季提前蟹卡销量涨13倍

Core Insights - The demand for hairy crabs is increasing as consumers are already looking forward to the taste of the Chinese mitten crab, even though the season has just begun [1][3] - This year is expected to be a bumper harvest for hairy crabs due to favorable weather conditions and the lunar calendar, with production expected to be higher than in 2024 [3] Group 1: Market Trends - As of early September, live female hairy crabs weighing 2.5 taels are already available for sale on e-commerce platforms [1] - The sales of crab cards and vouchers have surged, with sales during the Tmall Super Category Day from August 31 to September 2 increasing 13 times compared to the same period last year [3] - Many merchants are optimistic about sales this year, especially with the Mid-Autumn Festival and National Day falling close together [3] Group 2: Product Quality and Variety - The production season will focus on live crab sales, integrating high-quality hairy crabs from eight major lakes to meet diverse market demands [4] - Different regions are known for their unique crab qualities, such as Yangcheng Lake crabs being a classic gift choice and Guicheng Lake crabs being highly favored for their size and quality [4] Group 3: Consumer Protection and Sales Channels - Tmall has implemented stricter regulations for the sale of Yangcheng Lake hairy crabs, including a "one crab, one code" system to ensure authenticity [5] - The industry is enhancing instant retail services, with some merchants offering delivery within 24 hours and even 30-minute delivery options in select areas [5]