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清洁电器企业构建智能家居产品矩阵,追觅“急行军”
Di Yi Cai Jing·2025-09-04 12:30

Core Insights - Leading companies have expanded from robotic vacuum cleaners to various smart home cleaning robot products, further covering traditional home appliance sectors such as washing and drying machines and smart TVs [1][4]. Company Developments - Pursuit Technology launched over 30 new products on September 4, including smart TVs, air conditioners, refrigerators, washing machines, and smart wearables, marking its first extension beyond cleaning appliances into black and white goods [3]. - Pursuit holds the third position in the global smart home cleaning robot market with a market share of 10.2%, following Stone Technology and Ecovacs, which have market shares of 15.2% and 13.7%, respectively [3][4]. - The company is expanding its product line with smart appliances that utilize robotic arms, including air conditioners with zoned airflow and washing machines with bionic arm knobs [3]. Market Trends - The global smart home cleaning robot market is projected to ship 15.352 million units in the first half of 2025, reflecting a year-on-year growth of 33% [3]. - In the sweeping robot segment, which accounts for 73.4% of the global smart home cleaning robot market, leading Chinese companies Stone Technology, Ecovacs, and Pursuit have market shares of 20.7%, 13.9%, and 12.3%, respectively [4]. Financial Performance - Ecovacs reported revenue of 8.676 billion yuan, a year-on-year increase of 24.37%, with a net profit of 979 million yuan, up 60.83% [5]. - Stone Technology achieved revenue of 7.903 billion yuan, a year-on-year growth of 78.96%, but its net profit decreased by 39.54% to 678 million yuan [5]. Strategic Insights - Pursuit's expansion into new product categories is driven by a combination of shareholder resources, strategic demands, and market opportunities, as it faces competitive pressure from capital-strong rivals like Ecovacs and Stone Technology [5]. - There were rumors about Pursuit's potential IPO in 2024, which were denied, indicating that the company may be leveraging its multi-category layout to enhance its valuation [5].