江西玉山统战赋能 点亮“夜经济”烟火气

Core Viewpoint - The article highlights the revitalization of the night economy in Yushan County, Jiangxi, through the transformation of the Bailangyu Night Market, which has become a vibrant hub for nighttime consumption and social interaction [1][3]. Group 1: Night Market Transformation - The Yushan County United Front Work Department has organized research and suggestions from various social groups to enhance the planning, layout, and environment of the Bailangyu Night Market, integrating youthful and trendy elements while preserving its original charm [1][3]. - The night market features colorful container stalls and has become a lively scene with vendors actively engaging customers, contributing to a dynamic nighttime economy [1]. Group 2: Marketing and Promotion - Over 20 online influencers have been mobilized to promote the night market through social media platforms like Douyin and WeChat, focusing on themes such as "food + scene + story" to create a buzz around the market [3]. - The use of short videos and live broadcasts by influencers has significantly increased the visibility and popularity of the night market, particularly for trending products like "Yushan Duck Head" [3]. Group 3: Economic Impact - Since its upgrade, the Bailangyu Night Market has attracted over 500,000 visitors, with an average daily footfall exceeding 4,000 and peak weekend attendance surpassing 10,000 [5]. - The total revenue generated by over 50 participating vendors has approached 20 million yuan, indicating a strong economic impact from the night market's operations [5].