Prnewswireยท2025-09-04 13:00Core Insights - Southwest Airlines and T-Mobile have announced a partnership to provide free unlimited WiFi for all Rapid Rewards Members starting October 24, 2025, marking their first collaboration [1][2][3] Company Overview - Southwest Airlines operates over 800 aircraft and will be the largest domestic airline to implement free WiFi on every flight in 2025 [2] - The airline has a strong customer loyalty base, carrying over 140 million customers in 2024 and employing more than 72,000 people as of June 30, 2025 [5][8] Customer Experience - The partnership aims to enhance the customer experience by providing seamless in-flight connectivity, with free WiFi available for all Rapid Rewards Customers regardless of their wireless provider [2][4] - Customer satisfaction scores from recent tests of free fleetwide WiFi were strong, indicating a positive reception among users [4] Strategic Goals - The initiative is part of Southwest's ongoing commitment to improve the cabin experience, with free WiFi being one of several enhancements planned for the future [3][4] - T-Mobile has been a leader in providing free inflight connectivity since 2014, and this partnership expands their reach to millions more travelers [3]