American Eagle stock soars 24% thanks to Sydney Sweeney ad campaign: ‘She's a winner'

Core Insights - American Eagle's stock surged over 24% in pre-market trading due to a successful ad campaign featuring Sydney Sweeney, which significantly boosted sales and customer sign-ups [1][4][22] Marketing Impact - The campaign has generated unprecedented new customer acquisition, with over 150 million social media views, making Sweeney the face of the brand's revival [2][7][9] - The collaboration sold out within a week, with some items disappearing in just a day [7][21] Financial Performance - American Eagle reported second-quarter earnings of 45 cents per share, a 15% increase year-over-year, while operating profit rose 2% to $103 million [18] - Total revenue slightly dipped by 1% to $1.28 billion, but the marketing campaign helped offset weak foot traffic and enhanced brand awareness among Gen Z shoppers [18][19] Strategic Direction - The company plans to continue leveraging celebrity partnerships, with more projects involving Sweeney scheduled for later this year, aiming to maintain strong denim sales into the holiday season [22]