Feng Huang Wang Cai Jing·2025-09-04 13:34Core Insights - NIO's founder and CEO Li Bin highlighted that 80% of the new ES8 pre-orders come from owners of range-extended and fuel vehicles, indicating a shift in consumer perception towards pure electric vehicles [1] - The launch of the new ES8 and the successful delivery of the L90 model, which surpassed 10,000 units in just 29 days, reflect a growing enthusiasm for pure electric large SUVs [1][2] - NIO's production capacity is set to increase significantly, with plans for L90 to reach 15,000 units per month in October and the new ES8 to achieve 10,000 units in the same month, indicating strong supply chain collaboration [1] Company Performance - In August, NIO delivered 10,525 vehicles under its brand, 16,434 under the Lada brand, and 4,346 under the Firefly brand, showcasing the effectiveness of its brand strategy [2] - The company reported a total vehicle delivery of 72,056 units in Q2, a year-on-year increase of 25.6% and a quarter-on-quarter increase of 71.2%, with revenue reaching 19.01 billion yuan, a 9.0% year-on-year growth [3] - NIO's guidance for Q3 indicates expected deliveries between 87,000 and 91,000 units, with revenue projected between 21.81 billion and 22.88 billion yuan, marking a historic high for the company [3] Product Strategy - Li Bin emphasized that the key to successful vehicle development lies in using technological innovation to meet unmet consumer needs, as seen in the design of the new ES8 and L90 [3] - The company is focusing on enhancing both the implicit and explicit value of its products, addressing consumer pain points such as storage space in large SUVs [3] - NIO's battery-as-a-service (BaaS) model is viewed as a competitive advantage, with expectations for it to become a significant differentiator as the market for pure electric vehicles expands [3]