Gap will add beauty products to Old Navy stores later this year

A sign hangs in a GAP Outlet store window on May 29, 2025 in Chicago, Illinois.Gap on Thursday announced it's expanding into beauty starting with its Old Navy brand, a strategic shift by the apparel company.Its initial test will feature beauty and personal care products at 150 Old Navy stores, including dedicated beauty associates and some shop-in-shops. The company plans to scale the beauty business next year.It is unclear if the company eventually plans to put beauty products in Gap brand stores."Gap Inc. ...