德国啤酒销量创30多年新低

Core Insights - Beer sales in Germany have declined by 6.3% year-on-year in the first half of this year, totaling 3.9 billion liters, marking the first time since 1993 that semi-annual beer sales have fallen below 4 billion liters [1] - The younger generation in Germany no longer views beer as a daily necessity but rather as a cultural symbol, leading to a shift in drinking habits towards non-alcoholic or alternative beverages [1] - The decline in drinking frequency among young people has directly impacted the beer market, resulting in the closure of 52 breweries out of 1,500 nationwide over the past two years, representing the largest wave of closures in 30 years [1]