经销商被要求下架莲香楼月饼？商标争议再起 多方回应

Core Viewpoint - The ongoing dispute between Guangzhou Lianxianglou Company and Guangzhou Old Brand Investment Holding Company over the use of the "Lianxianglou" trademark has led to complaints from distributors and the removal of mooncakes from e-commerce platforms [1][2][9]. Group 1: Trademark Dispute - Guangzhou Old Brand Investment Holding Company claims that unauthorized merchants have been selling products under the "Lianxianglou" trademark without permission, prompting them to request the removal of these products from online stores [1][9]. - Guangzhou Lianxianglou Company asserts that it has the right to sell its mooncakes online but must adhere to the terms of its agreement with the trademark owner [10] and has indicated a willingness to seek legal resolution if necessary [8][15]. Group 2: Legal Background - The trademark ownership and licensing issues stem from a 2006 agreement where Guangzhou Xiguan Shijia Garden Restaurant Company acquired 99% of Guangzhou Lianxianglou Company, which included the rights to operate the brand [15][16]. - Legal representatives have stated that Guangzhou Lianxianglou Company has the right to authorize its distributors to sell its products both online and offline, as the original agreement does not restrict online operations [15][16]. Group 3: Market Impact - The dispute has caused confusion among distributors, with some receiving threats to remove their listings unless they comply with the demands of Guangzhou Old Brand Investment Holding Company [2][8]. - The ongoing legal battles and disputes over trademark usage have implications for brand reputation and market positioning, as both companies navigate the complexities of trademark law and consumer perception [17][20].