Workflow
金价高位遇上传统销售旺季 金饰企业创新谋机遇
Zheng Quan Ri Bao·2025-09-04 16:07

Group 1 - Recent surge in gold prices, with COMEX gold futures reaching a historical high of $3640.1 per ounce on September 3, 2023, attracting attention to the gold consumption market during the traditional peak season of "golden September and silver October" [1] - The wedding gold jewelry sales season is currently in full swing, with strong consumer purchasing intent for essential items like the "three golds" despite rising gold prices [1] - Consumers are increasingly focusing on product design and cost-effectiveness, leading gold jewelry companies to innovate in both product offerings and market strategies to enhance competitiveness [1] Group 2 - In the first half of 2023, the gold jewelry industry saw a divergence in performance among listed companies due to rising raw material costs, with Lao Feng Xiang reporting a 16.52% decline in revenue to 33.356 billion yuan and a 13.07% drop in net profit to 1.22 billion yuan [2] - Conversely, Lao Pu Gold and Chao Hong Ji experienced significant growth, with Lao Pu Gold's revenue increasing by 251.0% to 12.354 billion yuan and net profit rising by 290.6% to 2.351 billion yuan, while Chao Hong Ji's revenue grew by 19.54% to 4.102 billion yuan and net profit by 44.34% to 0.331 billion yuan [2] - Companies are focusing on product innovation and channel expansion to build competitiveness, with Lao Pu Gold creating over 2100 original designs and expanding its store presence, while Chao Hong Ji launched several IP series and increased its store count to 1540 [3]