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婚庆刚需唱主角 不见投资跟风潮
Shen Zhen Shang Bao·2025-09-04 16:55

Core Viewpoint - The domestic gold jewelry prices continue to rise, with significant increases observed in various brands, reflecting a strong market response to high gold prices [2][3]. Consumer Behavior - Consumers are primarily purchasing gold for wedding needs, showing a rational approach to buying rather than stockpiling [2][3]. - The recent increase in gold prices has led to a cautious consumer sentiment, with many opting to wait for potential price drops before making purchases [2][4]. Market Trends - The foot traffic in the Shenzhen Shui Bei Gold Trading Center has shown a significant increase during the summer months, with 2.763 million visitors in July-August, a 22.2% year-on-year increase, but a decline of 9.13% in early September [4]. - There is a noticeable decline in investment demand for gold, with consumers preferring to wait for price corrections before buying investment gold bars [5]. Recovery Market - The gold recovery market is experiencing a surge, with many customers opting to sell or exchange their gold, leading to a doubling of foot traffic for recovery services [5]. - The types and quantities of items being recovered have also increased, indicating a shift in consumer behavior towards liquidity [5]. Market Outlook - Gold has become one of the hottest assets of the year, with spot gold prices reaching historical highs and an overall increase of over 35% year-to-date [6]. - Multiple financial institutions are optimistic about future gold prices, with projections suggesting potential increases to $3,700 and $4,000 per ounce by mid-2026 [6].